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The Frugal Book
Promoter: How To Do What Your Publisher Won't
by Carolyn Howard-Johnson
ISBN: 1-932993-10-X
Marketing/Promotion
288 pages - $17.95
Whether your publisher assigns zero dollars to your book’s promotional campaign or
thousands, THE FRUGAL BOOK PROMOTER assures it the best possible start in life. The author, a former publicist, provides no-nonsense
basics to build your media kit, media release and a knock-'em-dead mailing list that will be more effective than any
you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through two extensive book
campaigns of her own. Several are sure to match your pocketbook and personality.
Purchase at Borders.com Here
Purchase at Blackwells Here
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Carolyn Howard-Johnson was a publicist for a New York agency and
an editorial assistant for Good Housekeeping Magazine. She used her promotion skills when her first novel,
THIS IS THE PLACE was published; it has won eight awards. Her second book, HARKENING: A COLLECTION OF STORIES REMEMBERED,
won three.
Her fiction, nonfiction and poems have appeared in national magazines,
anthologies and review journals. She speaks on Utah's culture, tolerance and other subjects and has appeared on TV and hundreds
of radio stations nationwide. She is an instructor for UCLA's Writers' Program. She loves to travel, has studied at Cambridge
University in the United Kingdom; Herzen University in St. Petersburg, RU; and Charles University in Prague. She admits
to loving publicity and marketing almost as much as writing. Her website is: http://carolynhoward-johnson.com/
Carolyn Howard-Johnson was a publicist for a New York agency and
an editorial assistant for Good Housekeeping Magazine. She used her promotion skills when her first novel,
THIS IS THE PLACE was published; it has won eight awards. Her second book, HARKENING: A COLLECTION OF STORIES REMEMBERED,
won three.
Her fiction, nonfiction and poems have appeared in national magazines,
anthologies and review journals. She speaks on Utah's culture, tolerance and other subjects and has appeared on TV and hundreds
of radio stations nationwide. She is an instructor for UCLA's Writers' Program. She loves to travel, has studied at Cambridge
University in the United Kingdom; Herzen University in St. Petersburg, RU; and Charles University in Prague. She admits
to loving publicity and marketing almost as much as writing. Her website is: http://carolynhoward-johnson.com/
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